Coca-Cola Surge vs Pepsi Mountain Dew

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09.15.2014
Carly Ledbetter

Coca-Cola Co. (KO)’s newest social-media campaign reaches back to a time when even MySpace didn’t existCheck out this CNN video covering the news:

Coca-Cola Surge Returns

Everyone’s favorite ’90s soda is back and super fans are freaking out. Coca-Cola Surge, a popular ’90s soda that was essentially Coca-Cola’s take on Pepsi Mountain Dew, is for sale on Amazon.com, and is Coca-Cola’s first foray into “distributing a product solely through e-commerce.” In an astounding display of the soda’s popularity, Surge has already sold out once, and we’re sure we’ll do so again.

surge cocacola soda

The Coca-Cola Surge Movement

Known as the “fully loaded citrus soda,” the fizzy drink was taken off the market in 2003 after making its debut in 1996. Now, thanks to the official Coca-Cola SURGE Movement Facebook page — to beat Pepsi Mountain Dew Movement. The soda briefly made its return and might be here to stay for good.  The SURGE Movement is a Coca-Cola fan group spearheaded by Evan Carr, Sean Sheridan and Matt Winans that has worked tirelessly for the past few years trying to get the famous soda back on shelves.

surge cocacola movement

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