The New Skittles Flavor?

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Taste the rainbow” has always been the slogan of the chewy fruity snack. Created by New York ad agency D’Arcy Masius Benton & Bowles circa 1994, it is a global phenomenon and always brings back childhood memories.

Marketing Maneuver: Make New Skittles?

What if they made Skittles with colors that weren’t in the rainbow? Like Black? or White? or Neon green? or UV? Infrared? What about invisible Skittles?


2014 Is The Year of New Skittles

Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wm. Wrigley Jr. Company, a division of Mars, Inc. They have hard sugar shells which carry the letter S. The inside is mainly sugarcorn syrup, and hydrogenated palm kernel oil along with fruit juicecitric acid, and natural and artificial flavours. The confectionery has been sold in a variety of flavour collections, such as Tropical and Wild Berry. Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States.

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This girl is making a self portrait with $kittles:


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