47 Real Estate Marketing Ideas The Pros Use

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September 30, 2016 
Fit Small Business

Emile L’Eplattenier

Creating a marketing plan and need some new real estate marketing ideas? That’s what we’re here for. We compiled a list of great advice on marketing and how to generate more real estate leads from leading real estate professionals. From virtual open houses to marketing for millennials, you’ll find information here to kick start your marketing campaign.

A big thank you to everyone who contributed! Let’s get started.

1. Generate Hot Leads Using Zillow: The #1 Real Estate Marketing Platform

A recent study from the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence, and Zillow is the first place you should start. As the largest real estate website with over 130 million visits per month, Zillow could generate $2.60 in commissions for every $1 spent.

Start Generating More Commissions with Zillow Premier Agent

2. Write Listings that Sell

By Shannon O’Brien. If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.

3. Lead Generation Ideas the Pros Use

We interviewed 25 top real estate marketing experts and asked them for their best tip on how realtors can generate the most leads for their business. Read what they told us.

CLICK HERE To Get a Handy Printable PDF of these 47+ Ideas

4. Make a Viral Real Estate Video

By Vinny La Barbera. Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter, and with family. Even if the audience isn’t your target, they may send the video to someone who is.

5. Automate your lead process to develop repeat customers and referrals.

By Marc Prosser.

One of the biggest mistakes made by agents is not regularly following up with their leads and connections. Once an agent starts generating more than 15 news leads per month, keeping track and managing leads through email and calendar reminders becomes unfeasible. At that point, you’re better off automating it with a software such as Contactually, which offers a free 14-day trial you can access here.

6. Google Adwords 101: A Primer for Real Estate Agents

By Alyssa Nardozza. If you want to get into the world of online advertisements, there’s no greater place to look than Google. Here, Alyssa breaks down everything you’ve ever wanted to know about Google Adwords, the advertising arm of Google.

7. Use This Handy SEO Checklist for your Real Estate Website

By Emile L’Eplattenier. One of the best ways to market your business, is through your real estate website. But, in order to get your website seen, it has to show up when local customers search for it on Google, Bing, and other online search engines. Follow this 25 step checklist to ensure your site is up to speed.

8. 100 Great SEO Keywords for Realtors

By Tara Jacobsen. This article is a perfect compliment to Emile’s SEO website checklist above. Tara shares the best SEO keywords to use on your website for maximum exposure.

9. Launch a website to show off your listings.

There’s no better way to show off listings than with an IDX enabled site. Surprisingly, that doesn’t have to be difficult or expensive. You can run a website for less than $4/month via Bluehost. From there, it’s just a few short steps to set up an IDX-enabled site that maps your listings. Click here for our guide on how to set it up, or head straight to Bluehost and start creating your site.

10. Start a Direct to Door Marketing Campaign with Door Hangers

Joshua Smith famously built his business from scratch to closing over 100 homes per year partly by using door hangers. The biggest benefit of door hangers over direct mail is that your leads are guaranteed to see your message. Instead of getting lost in a pile of bills, they need to take your door hanger off their door to get inside their homes.

To get started with door hangers, check out ProspectsPLUS!, which offers a large number of templates specifically for real estate agents and and brokers.

11. Best SEO Practices for Real Estate Featured Listings

By Steven Trice. What have you googled today? Every second there are over 40,000 search queries on Google, or 3.5 billion a day. A relative portion of these searches involves real estate — people typing in “homes for sale.” Now, when’s the last time you thought about making your featured listings Google-friendly, or better yet, SEO-friendly? This guide covers all the key basic SEO elements, which will help you generate more free traffic from search engines.

12. The Ultimate Guide to Real Estate Marketing Postcards

By Yours Truly. Sending out real estate marketing postcards on regular intervals will inspire interest in your business, and raise brand awareness as well.

If you’re interested in postcard marketing, also be sure to check out ProspectsPLUS!, which offers a large number of templates specifically for real estate agents and and brokers.


13. Target local homebuyers with online ads.

Did you know that you can target local homebuyers and sellers online by area code? Internet advertising is not just for national businesses. With Adwerx, you can limit your ads by area code and advertise relevant listings to local homebuyers and sellers for just dollars a day. Click here to create your ad now.

14. Market to Millennials (those born from early 1980s to early 2000s).

Ginger Wilcox, Chief Industry Officer, Sindeo

Ginger just did a webinar yesterday for real estate pros about marketing to Millennials with great information and tips.

15. Using Door Hangers to Market Your Real Estate Business

By Realestatesupplysuperstore. An oldie, but a goodie. Implement door hangers in your marketing strategy. Not only will your potential clients be unable to ignore it, they may just bring the advertisement inside and think about it, longer than they would an email, for example.

CLICK HERE To Get a Handy Printable PDF of these 47+ Ideas

16. How to Get 10,000 Views of Your Listing

By Nancy Robbers. If viral content has taught us anything, it’s that there’s no predicting what an audience will find fascinating. Sometimes a home’s price or its location in a hot market draws the views, and sometimes it’s just been on the market for a long time. In this guide, Nancy Robbers looks at many different Zillow listings that have 10,000 views or more and compares what they all have in common.

17. Social Media for Real Estate Agents: 21 Tips

By Krista Bunskoek. This is the holy grail of social media tips for your real estate business. Follow Krista’s advice on how to use different tools in social media.

18. Come Up With A Great Slogan

Real Estate Slogans teach your customer what to think about your business. They also give insight on the tone of your brand. Here we take a look at 25 great real estate slogans, and why they work.

19. Top 5 Best Real Estate Videos to Market Your Brand

We discussed earlier how video marketing is so effective to successful conversion. This article discusses the 5 best types of videos to use in your marketing campaign.

20. Generate Your Real Estate Leads Using Bing With a Free $50 Coupon

Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost. Try Bing Ads Today With a Free $50 Ads Coupon.

21. Top 10 Real Estate Banner Advertising Dos and Don’ts

By Pierre A Calzadilla. Of course, billboards aren’t illegal (at least, not that we know of). In this article, Pierre shares 10 dos and don’ts for your banner campaign.

22. Five Outrageous Real Estate Marketing Ideas That Actually Worked

In an industry as fiercely competitive as real estate, many agents struggle to differentiate themselves. If you don’t have seniority or an endless marketing budget, you often have to rely on a strong personality to get the word-of-mouth going. Well, these realtors took that about 10 steps further by dabbling in the absurd, or turning themselves into some completely outlandish characters. The most outrageous part of it, however, is how they actually worked.

23. Get Professional Facebook Advertising Help for just $5

Want to target newly married males who are less than 40 and live within your city?  Facebook advertising makes this easy.  Hire a pro on Fiverr to just $5 to show you how it’s done.


24. Create a Client Testimonial Packet

By Chris Feltus. “When it comes to landing more deals than my competition, one of the aces up my sleeve is effectively using testimonials to help earn the trust of my potential clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to work with you and sign the contract.”

25. Five Elements of Good Real Estate Email Newsletters

By Travis Balinas. So, now that you understand the need for a drip email campaign, check out Travis’ article on how to create killer email newsletters. Having a strong subject line for your email is definitely a can’t miss step. Another one is to include a call-to-action that prompts engagement.

CLICK HERE To Get a Handy Printable PDF of these 47+ Ideas


26. Want More Business? Spend More on Your Real Estate Website

By Max Schleicher. On the weekend, 59 percent of users browse for real estate with smartphones and tablets. However, many real estate agents do not optimize their websites for mobile viewing. As this guide details, spending a little bit more on your website can drastically improve what you get out of it.

27. Invest in your community to generate strong, top-of-the-mind referrals.

Anneamarie du LeBohn, Community Engagement Strategist, TNG Real Estate

My favorite marketing advice is to embrace community engagement. For example, in May and June we’ll host two free community paper shred events. One will be in Los Alamitos, CA and the other in Brea, CA. The event reduces paper in the landfill and it helps people reduce identity theft. To help spread the word, our agents farm various neighborhoods with flyers and door hangers. People can shred up to five boxes of paper for free (it’s about a $100 savings).

28. Hand-written notes can distinguish you from your competition.

Danielle Procopio, CSC | Real Estate Broker, Certified Home Staging Consultant

I would say that my favorite marketing advice is –write thank you notes! I thought going the high-tech route when contacting people would be the way to go. I was wrong. People are very receptive to receiving hand written letters and thank you notes. It sounds silly and simple but this old school technique seems to set me apart from my competition. Not many people are doing this any more. And in real estate, you need any advantage you can get!

29. Consider selling the furniture as a turn key package.

Stephanie Badillo, Principal, Badillo Development Group

I always recommend fully furnishing your listings and offer the buyer all the furnishings as part of the deal. Use it as leverage to sell the property by offering the turn key option as well, it’s a win win!

30. Build hype before it hits the market.

Nicholle Gulcur

To enterprise on the market trends, we’re putting out coming soon signs and brochures about the properties weeks before they hit the market. This builds anticipation and interest because Buyers are out looking for any new home they can find in key areas. Once we list the home, we hold off of allowing showings for a few more days, to continue to build excitement.

31. Craft a personalized message for your buyers.

Chris Haddon, Founder, REI 360

I have found the best results come from a personal message in my own voice. When you write your message, remember the following points:

  • Make the message about them. They don’t care about you. So tell them how you can help them as quickly as possible.
  • Be clear. If a seller is not sure what you want them to do, they’ll never call you.
  • Match your message to your seller.
  • Make your message short and sweet. In our fast paced world, people rarely read all their email. Unsolicited mail often hits the trash can. If you want your message to be heard, do it quickly.

32. Use pre-printed custom post-it notes to find motivated sellers.

Todd Hutcheson, I Buy Homes

I walk about one hour each morning and place post it notes on doors. I can reach about 90 homes in an hour.

33. Make your house memorable with one stand-out item that buyers can’t forget.

Heather W. Leikin, Realtor, The House Agents/Partners Trust

Have one really quirky item in the house. So when a buyer is talking about it they can say, “the house with the giant buddha or the orange rug house”. Have something that stays in their mind about the style or design.

Sometimes a perfectly nice normal house can be forgotten about if it is the middle house in 6 houses seen.

34. Showcase your charitable side.

Priscilla Vega, PR Vega

I think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves and the way to do that is through Giveback Homes. This organization is creating social change through the act of buying or selling a home, giving real estate professionals a social good platform and a way to differentiate themselves from the competition.

35. Send Postcards That are “Fridge-Worthy”

Karen Wachtel, PorchLight Real Estate Group

When you send out a batch of postcards, you never know if a recipient is interested right now, or 6 months down the line. In order to give your postcards staying power, Wachtel recommends using “fridge-worthy” subjects “like best metro area hikes, a great go-to recipe for guacamole, a guide to what the NFL referee signals mean, or a table for timing your Thanksgiving meal perfectly.” As she explains, “we regularly hear from clients—and even prospective agents—who end up calling us or their agent directly based on a postcard that had been hanging on their refrigerator or memo board for months on end.”

36. Create a blog that answers client’s questions.

Ameet Khabra, Search Engine Strategist

My advice would be to create quality content around the questions of my potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the client will trust you which will lead to a sale down the line.

37. Master the Subject Line (for Email Marketing)

Sacha Ferrandi, Source Capital Funding

With emails the most important aspect is the email subject line. They are key to get the recipient to open and read the email. Now, this means crafting a subject that is essentially a call to action, but doesn’t give away too much information about the email and shows that you are not a spammer. It is sort of a ‘Goldilocks Scenario’ where you have to convince the reader that the information is good enough, without being too specific.

  • Bad – Learn About an Amazing Property (Address) In the Bay Park Area
  • Good – Updated Information Regarding Your Neighborhood Property Values

38. If they can’t come to the open house, bring the open house to them.

Reba Miller, Founder, RP Miller Realty Group

Using a proprietary technology, I hosted a virtual open house which used proprietary technology to offer 360 degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, I also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically entered into a raffle for the chance to win an iPad. The unit sold in a matter of days.

CLICK HERE To Get a Handy Printable PDF of these 47+ Ideas

39. Invest in professional photographs of your properties.

Troy Balakhan, Licensed Real Estate Sales Associate, Keller Williams Jupiter

Professional photographs can make or break a listing. The equipment used by a pro reveals the true feeling of a home- wide angle lenses showcase the size of a room, and the sensors inside of a professional’s camera capture more detail than even the best point-and-shoots or smartphones. A photographer knows how to frame an image, using lighting and angles to their advantage- we’ve all seen the listing photo with the cat’s tail in the corner of the image, or the agent’s reflection in the bathroom mirror. Although they seem minor, these things detract from a potential buyer’s ability to picture themselves living in a home.

40. Grow your network with regular get togethers.

Nicholas Lee, Licensed Real Estate Agent, Sierra Residential

Besides advertising exclusives on Streeteasy.com, Trulia, and Zillow, and sending out monthly newsletters, my top strategy remains the personal touch. I host a monthly happy hour open bar in NYC and invite my top clients, their friends and families. It’s a great way to organically grow your network and I’ve gotten some of my best sales clients this way. I highly recommend it!

41. Start building your email list now, don’t wait

Liz Froment, Copywriter & Marketing Consultant, The Property Copy Co

My top tip for real estate agents and those in the industry is to build their email list. This means creating a well done sales funnel on their sites. Start by having an opt-in or newsletter sign up on your site that tells those who visit that if they give you their email address, you are going to give them something of value back.

Once you have that email, the key now is building a relationship and adding a lot of value. This is where autoresponders can come into play. You can set it up so the second someone provides their email, they are hit with a welcome message and then follow up messages as well over time.

Of course once a deal is closed, the emails shouldn’t stop there. The majority of agents get their business through referral. So it’s vital to have a referral email campaign where you thank your client for working with you, offer your help for anything they need, and then ask for the referral.

42. Manage your online reputation.

Jayme Pretzloff, Director of Marketing, Wixon Jewelers

Every business encounters negative reviews online but it’s crucial to respond quickly but not to be reactive- give yourself time to breathe and think about the response. Realtors need to be sure to not lash out and go on the defensive, but to truly get to the root of the problem and understand why the client has had a bad experience. Respond to the review in a way to address not only the upset client, but also reassure other readers that the client’s experience isn’t routine. You want to take this chance to show that you care about your clients and that you care about their experiences.

43. Find Your Niche.

Trevor Ewen, pearoftheweek.com

Focusing on a target demographic that is common in your area can be a great way to find a niche. If you are focused on immigrant communities: take out ads in publications written in their language(s). If you are focused on pet owners, advertise that. If your neighborhood is great for families, make that known in your advertising.

44. Buy a specific domain name for your property.

Richard Houston, 956KnickerbockerRd.com

Regardless of whether you list it or put it up for sale by owner, set up a website for the property using the property address as the domain name like this: 956KnickerbockerRd.com. Take a look at our website and you see how to better market your property than the realtors do such as a map, a floor plan, photos of both inside and outside, photos of what you see when you look out the windows, in other words, capture the view, list all of the features of the property, etc.

45. Use Professional Photography to win more listings and sell them faster

Jeff Corn, Virtuance

Buyers are increasingly turning to online photography as the first step in the process of purchasing property. It’s not enough anymore to simply put a sign in the front yard or raw data into the MLS. To compete with even an average listing agent, you have to create a story that compels buyers to take the next step. That story most often begins with a picture.

46. Real Estate Open House Tips From The Pros

By Jacqueline Thomas. Open Houses are an amazing way to market your business. House hunters love to check out what’s inside, without the pressure of making appointments. Use Open Houses to your advantage. Create a sign up with your laptop or tablet. Ask for email addresses in return for a up-to-date list of homes for sell in the neighborhood. Set up fishbowls for cards for a gift card drawing.

47. Sell Your Houses on Facebook

By Tim Maciejewski. Hundreds of houses are bought and sold on Facebook each day. Facebook charges no commissions, no fees, and any Real Estate Broker can do it. While nobody is going to click a “Buy It Now” button for a $500,000 purchase, it is the connection that is made between buyer/seller and Real Estate Professional that Facebook will accommodate. The best part? It’s free!

CLICK HERE To Get a Handy Printable PDF of these 47+ Ideas

Bonus! How To Set Up a Text SMS Marketing Campaign

If you’re convinced to set up text marketing for your new listings, check out this Fit Small Business guide. We cover everything you need to know about starting a campaign, including costs and which text marketing providers to use.

About the Author

Emile L’Eplattenier

A licensed New York City Real Estate Agent and veteran of the marketing department at Tishman Speyer, Emile has been involved in every aspect of property marketing from brand creation to pre-war rentals and resales.

emile@fitsmallbusiness.com

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